Timing matters. Book marketing campaigns should be developed months in advance of publication so that they are in process when a title lands in stores. Why? Because once a book is published, the window for maximizing sales is short—sometimes only three months in the current climate.   To best promote your book, you’ll need energy, direction, enthusiasm, and expertise, and sometimes that means expanding your effort to include professional book marketers and publicists.   Please consider us. Every book requires a burst of initial publicity and then a marathon effort to keep it alive in the marketplace. That means your publicist needs to care as much about your book as you do. We don’t take on books that we don’t care about, and we offer personal, tailored campaigns designed to promote your title as well as you as an author.